With both TSMC and Intel warning that chip supply issues could last through 2022, Nvidia stated that it expects demand for its new RTX 30-series GPU to outstrip supply for the same time period during an investors call in April. The company was also well underway to challenge Intel’s dominance in the chip maker space by announcing plans to acquire Arm Limited from SoftBank for $40 billion as well as Xilinx a $35 billion all-stock transaction in Q4 2020.

While AMD CEO Lisa Su gave a more measured response to the crisis in May by saying that the chip shortage was part of a “megacycle” and assuring investors that the industry is “really good at managing these things”, she also announced that the company would be prioritising higher-end commercial and gaming SKUs (Stock Keeping Units) over lower-end CPU components.

Micron Technology reported during its fiscal 2021 Q2 update that it’s operating near full capacity to keep up with its customers’ needs due to surging demand for electronic devices. It estimates that tight supplies of DRAM memory chips (a staple feature in most smartphones, gaming consoles, etc.) coupled with strong demand would cause the semiconductor industry to fall short on filling orders for DRAM throughout 2021 and possibly beyond. It bears noting that over 70% of the company’s business in Q2 came from DRAM memory alone.

It further streamlined its operations by buying out Intel’s 49% stake in its 3D XPoint (a new type of architecture for memory chips) joint venture to end a $400 million-a-year drag on its profits. Micron’s Utah plant that made these chips is scheduled to be sold.

In Conclusion

The chip shortage has foisted a peculiar conundrum on the auto industry: while Tesla might be pricier and possibly affected in its production targets, other carmakers are similarly affected (if not worse) and thus unable to capitalize on its shortfall. NVIDIA and AMD, on the other hand, are moving to benefit from more-expensive products in their respective catalogues under their confident estimation that sales will leave them with very low levels of unsold stock, owing to a shortage in cheaper alternative in the consumer electronics space.

If Tesla remains unaffected by virtue of everybody else being affected too, the company’s stock performance will likely not have the chip shortage be a huge factor. If consumers will purchase consumer electronics regardless of the higher prices being command, NVIDIA and AMD will do well.

If, however, other economic conditions such as inflation, job loss, reduced spending trends, etc. seep into the equation over the course of the year, all three companies will be affected, as will their peers. On the question of whether these companies will do well relative to their peers, your guess is as good as ours.

References:

1. Global chip shortage costs automotive sector €90 billion, Consultancy.eu
2. Yes, the global microchip shortage is COVID’s fault. No, it won’t end any time soon, The Conversation
3. Chip Shortage Causes AMD to Pivot Away From Lower-End PC Processors, PCMag
4. Nvidia warns the great GPU shortage will continue throughout 2021, The Verge